01 DESIGN

Classically trained in design, I perceive ideas through creativity inspired by imagination and as a form of problem-solving informed by research and knowledge. I employ reliable scientific methodologies and artistic strategies to introduce these emerging concepts, the goals they have to satisfy, and how they would interact with environmental constraints in more ways than one.

From logo and branding, illustration and graphics, website and digital applications to multimedia content, marketing campaigns, and fashion ensembles — I have paired my artistic tendencies with technical skills to express plans, implement solutions, and convey messages through storytelling and innovative technologies.

My years of international experience in diverse industries as a marketing and creative professional have allowed me to design systems that could anticipate problems along the way by rigorous testing and compensate for them through data-driven evaluations and analytics towards refinement and improved efficiency.

But above all else, I see design as a creator, an end-user, and a target consumer myself. Hence, producing multidimensional designs for me is more than just ensuring effective performance. But also developing products that leave lasting impressions to the intended audience via cohesive aesthetics and intuitive interface, and through quality designs that deliver seamless experience without compromising functionality.