02 BRANDING
To create a viable brand for businesses that exudes a solid identity, and can bring forth a satisfying experience to consumers and value to stakeholders — one must bear an informed perception of the intended market, an in-depth understanding of the goals, and a sound sense of the story and core message.
With my international experience in shaping brands from diverse industries in Dubai, Singapore, the Philippines, and Canada, I have developed a multi-faceted approach to branding that blends my creative instincts and multimedia technical competency with my business acumen as a marketing professional.
This strategy allows me to visually define a competitive brand identity for businesses by creating a unique logotype that narrates the story behind the brand, complemented with a cohesive aesthetic that reflects its personality. It lets me help brands position the value their products and services offer using curated messaging with strategic targeting and developing platforms and systems to establish a robust brand presence, streamline operational processes, and elevate the overall brand experience.
As a brand owner, I recognize the immense value of branding as an intangible asset on anyone’s balance sheet when done right. Hence, I have been collaborating with businesses in filling the gap between the brand identity and its audience-perceived image through strategic brand communication and management to improve discoverability, build brand recognition, and convert plain awareness into lasting consumer commitment.
Brand research and evaluation · Naming and concept · Brand names and trademarks · Brand Development · Corporate Branding · Personal branding · Product Branding · Sub branding · Multibranding · Co-branding · Brandline · Brand identity · Visual Brand identity · Logo ideation · Brand Messaging · Brand Story · Brand aesthetic and personality · Brand Experience · Branding Guidelines · Brand image revamp
Rebranding · Branding Launch · Branded Content · Social media branding · Multimedia branding Brand · management · Brand communication · Brand Positioning · Brand marketing · Brand awareness · Brand recognition · Brand strategy · Brand presence