THE STYLE CHAMBER

The Style Chamber is a Dubai-based online shopping destination featuring avant-garde designers from around the world that aims to introduce brands at the forefront of daring style whilst serving as a global platform for Middle Eastern talent.
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BRAND MANAGEMENT

With an already established brand identity, ensuring corporate marketing materials are produced consistent with the aesthetic, branding, and message of the company is crucial in introducing a solid story on what the brand is about — from religiously channeling the color palette to staying true with its bold and edgy personality through unique ideas such as a flash drive business card or its personalized yet practical packaging.
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MARKETING MATERIALS

The brand-cohesive product marketing and seasonal campaign deliverables are the results of collaborative efforts between artists and creative professionals across the Emirates, London, and NYC.
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CONTENT CREATION + MARKETING

Such projects required effective management and coordination of local and remote teams to spearhead creative operations like product and editorial photoshoots, collection presentations, and fashion shows — supplementing the production of promotional materials, lookbooks, style guides, website content, and media kits with quality assets under tight deadlines.

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MEDIA RELATIONS + DIGITAL ASSETS

Organized PR initiatives, such as round-table discussions with press and designers — not only to tackle the challenges of the emerging Arab fashion industry but also to elevate brand reputation via content published in magazines, newspapers, and online platforms.

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E-COMMERCE + DIGITAL MARKETING

Streamlined e-commerce operations and marketing workflows by optimizing the buyer journey and generating quality leads for conversion, while liaising with third-party providers and partners to complete crucial business operations such as supply and logistics, digital and physical inventory, customer service and media communications.

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PR + EVENTS + SHOWS

Maximized retail inventory management by curating past season collections into themed visual storytelling ensembles, merchandised in sale and pop-up events like Fashion Forward Dubai and International Dubai Fashion Week, while reserving selected pieces to appreciate creative and media partners.
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