03 MARKETING

Because at the end of the day, it’s undeniable that we navigate through modern trade flows where purchasing behavior not only depends on quality service and product functionality. But also the value of investing in the story, the goals it aims to achieve, and the solutions it provides to problems that affect us all.

Thus, I use marketing as a vehicle to find a middle ground between purpose and profit, where identifying and evaluating different marketing mixes is vital in determining the best approach to such varied concerns. My knowledge in inbound marketing and mass communication, paired with my extensive background in B2B marketing, grants me access to a more pragmatic mindset in conceiving strategies, developing marketing technologies, and implementing campaigns for businesses of varying scale and stream direction.

Formed working with small businesses, e-commerce companies, and corporate enterprises with different turnaround times and chains of decision-makers in diverse vertical niches and intermediate trading industries, I always see marketing as an opportunity to learn by delving into new and exciting spaces. But also a constant challenge to myself in finding creative solutions that could speak to all intended consumer and stakeholder profiles — from Content Marketing and Search Engine Optimization to Social Media and Email Marketing.